In the course of operating any Blue Ant Media Inc. Services, we may collect two types of information about our users and customers: Personal Information and Non-Personal Information. "Personal Information" is personally identifiable information, such as your name, address, email address, birth date and gender. Personal Information is collected by us when you choose to provide it to us when registering for a Blue Ant Media Inc. Service, such as when you choose to subscribe to a Blue Ant Media Inc. Service or enter a Blue Ant Media Inc. promotion. In addition, if you choose to contact a customer service representative of ours, we may keep a record of that correspondence so that we may fully address the subject matter. We may also receive Personal Information from our business partners and other third parties, provided that such third parties confirm to us that you have permitted them to share such information. Business contact information such as the name, title, business address, email address or telephone number of a business or professional person or an employee of an organization is not considered Personal Information. "Non-Personal Information" is information of an anonymous nature, such as your Internet Protocol Address, the domain you may have used to access a Blue Ant Media Inc. Service, the type and version of browser or operating system you may be using, and the website you may have come from and visit next. Aggregate information, such as the demographic statistics of our users and customers (e.g. average age or geographical allocation of our users), number of visitors and average time spent on a Blue Ant Media Inc. Service, is also considered Non-Personal Information. Non-Personal Information is collected or derived by us in the course of operating a Blue Ant Media Inc. Service. For example, our web servers may automatically collect Non-Personal Information which is provided through your browser or stored on a Cookie or through a Web Beacon when you choose to visit a Blue Ant Media Inc. Service.
USE OF PERSONAL INFORMATION
Personal Information may be used by us for the following purposes; a) Providing you with a Blue Ant Media Inc. Service and information you have requested from us, including your use of a Blue Ant Media Inc. Site. We may from time to time use your Personal Information to contact you about changes, enhancements or similar notices related to a Blue Ant Media Inc. Service; b) If you indicated that you were interested in receiving offers or information from us or certain of our selected sponsors or advertisers, we may send you email materials and other mailings about products and services that we feel may be of interest to you. If at any time you would like to end your subscription to any such email materials, follow the directions posted at the bottom of the email material; c) If you enter a contest or other promotion offered on a Blue Ant Media Inc. Site, we may, under the rules of the promotion, use your name and certain other information to administer the promotion, such as contacting, announcing and promoting the winners of the promotion; and d) We may also use Personal Information if we have reasonable grounds to believe the information could be useful when investigating a contravention of a federal, provincial, foreign or other law or in order to protect or defend a legal interest.
DISCLOSURE OF PERSONAL INFORMATION
We will not sell or rent your Personal Information to any third party. We will only disclose your Personal Information to third parties: a) Where you have specifically given us your consent to disclose your Personal Information for a designated purpose; b) Who are acting on our behalf as our agents, suppliers or service providers, solely to enable us to more efficiently provide you with a Blue Ant Media Inc. Service. Such entities act under strict contractual controls, requiring them to maintain the confidentiality of all such Personal Information and to use such information solely for purposes related to the provision of the Blue Ant Media Inc. Services; c) As may be set out in the Terms and Conditions applicable to Blue Ant Media Inc. Service to facilitate the provision of such service, such as fulfilling legal requirements; d) As required by law, including by an order of any court, institution or body with jurisdiction or authority to compel the production of information, or in order to protect or defend a legal interest; or e) In connection with a Blue Ant Media Inc. corporate re-organization, merger, amalgamation or similar transaction with another entity, or a sale of all or a substantial portion of the assets of Blue Ant Media Inc., provided that the Personal Information disclosed continues to be used for the purposes permitted by this policy by the entity acquiring the information.
LINKS TO OTHER SITES AND ADVERTISEMENTS
A Blue Ant Media Inc. Service may contain links to other websites and services. While we try to link only to sites and services that share our high standards and respect for privacy, please understand that we are not responsible for the content of, or the privacy practices employed by, other companies or websites. This policy applies only to the Blue Ant Media Inc. Services referencing this policy.
ADDITIONAL PRIVACY PROCEDURES
Privacy procedures specific to a Blue Ant Media Inc. Service can be found on a Blue Ant Media Inc. Site at the location of the particular Blue Ant Media Inc. Service, or in additional terms referenced at such site. Those procedures are an addendum to this policy.
QUESTIONS, COMMENTS OR SUGGESTIONS?
USE OF NON-PERSONAL INFORMATION
Non-Personal Information is collected or derived by us in the course of operating the Blue Ant Media Inc. Services. In addition to our practices related to IP addresses, Cookies or Web Beacons, Non-Personal Information is used generally by us to monitor and improve the operation of our services, to perform statistical analyses of the collective characteristics and behavior of our users and customers, to measure user demographics and interests regarding specific Blue Ant Media Inc. Services, to describe our services to third parties such as prospective business partners and advertisers, and to analyze how and where best to use our resources. No Personal Information will be disclosed during these activities. We may also use Non-Personal Information to inform our sponsors and advertisers as to the performance of a particular sponsorship (such as a contest) or advertisement. In any such case, we may disclose to those third party sponsors and advertisers the overall aggregate demographics available regarding, for example, who participated in a contest or who saw and "clicked" on an advertisement. No Personal Information will be disclosed to these sponsors and advertisers as part of this process; only information in an anonymous, aggregate form will be disclosed.